MS Dhoni beats Rafael Nadal n Kobe Bryantin d immediate aftermath of d World Cup n d IPL,Dhoni’s marketability will reach a new high in India-20/5/11

MS Dhoni beats Rafael Nadal and Kobe Bryant/ IPL 4: Gayle, Dhoni, Sanga are at the top of MVP pile Published: Friday, May 20, 2011, 1:33 IST (CONGRATULATIONS TO ALL.FEW DAYS BACK HE WAS ON TIME MAGAZINE'S LIST OF POWERFUL PEOPLE ALSO. I HOPE IT GO ON BUT.....ONE THING WHICH WAS UNSTOPABLE WAS "AUCTION"FORMAT OF CRICKET PLAYERS IN "IPL'....!!! CAN'T SAY IF ANY OTHER SPORTS OF ANY COUNTRY HAS THIS SYSTEM,BUT SOMEHOW AUCTION OF ANY HUMAN BEING DOESN'T SOUND '"HEALTHY OR PRAISEWORTHY WAY OF GETING SOLD OR SELL YOUR PRIORITIES FOR PEOPLE WHO HAS BOUGHT YOU"....IT IS SOMEWAY REFLECTS THE MINDSET OF OLD TRADITION OF "GULAM BIKKRII"....OR "BONDED LABOURERS".....!!! WELL IF WE WORK FOR ANYONE AND GET SALARIES,INDIRECTLY YOU ARE RESPONSIBLE FOR CERTAIN LOYALTY ABOUT THAT INDIVIDUAL/COMPANY OR WHERE EVER/WHOMEVER ONE WORK....BUT GETTING SOLD/BOUGHT/AUCTIONED....IS BIT "RACIST" KIND OF "OPERATION OF WHOLE PROCESS WHICH NEED TO BE CHANGED".I HOPE INSTEAD OF BECOMING ONLY "MONEY MAKING MACHINES"...PLAYERS AND ALL WHO ARE PART OF IT THINK TO GET THE FORMAT CHANGED IN MORE DIGNIFIED FORMAT.....TO NOT GET SOLD LIKE COMMODITIES/ANIMALS/BIRDS/PRODUCTS/IDEAS ...ETC. ITS POPULARITY DO MADE ME THINK ONE CAN HAVE IPL OF OTHER SPORTS ALSO WITHOUT GETTING "AUCTIONED",WHICH REALLY "PAINS ME"...SPONSORED BY DIFFERENT SECTORS....TO PROMOTE FINANCIAL HEALTH OF THAT GAMES INCLUDING ITS QUALITIES AND DISCOVER DOMESTIC LEVEL TALENTS FOR NATIONAL/INTERNATIONAL GAMES.RECENTLY I HAVE SEEN A REPORT THAT FOR IPL MATCH IN INDORE, FOOTBALL TEAM WHICH HAS NATIONAL LEVEL PLAYERS WERE CLEANING CHAIRS FOR MONEY TO HELP THEIR FOOTBALL TEAM FINANCIALLY.ITS QUITE A SAD SCENE.SAD FOR SPORTS OF OUR COUNTRY WHERE WE HAVE MULTI CRORES CWG SCAMS??/....NEED TO OVERCOME FROM SUCH PROBLEMS WITH THE HELP OF SPORTS AUTHORITY AND DIFFERENT SPORTS ASSOCIATIONS/FEDERATIONS/PRIVATE SPONSORS....ETC. WELL,SPORTS IS AN "OFFBEAT' PROFESSION OR HOBBY!!...GOOD FOR SOCIAL HEALTH,ENTERTAINMENT,PHYSICAL FITNESS,HEART,SOUL AND MIND AND SOMEHOW ADD ON IN COUNTRY'S PRIDE.GIVE JOB OPPORTUNITIES TO MANY AND IF IT NEEDS INVESTMENT,THEN IT GENERATE REVENUES AS WELL BUT DEFINITLY IT WON'T BECOME PRIMARY FOCUS,CONCERN,OR MATTER OF NATIONAL OBSESSION ALONE!!!.....OTHER POINTS ARE THERE TO GET EVERYONE'S ATTENTION MORE URGENTLY....LIKE OUR BASIC LIVILIHOOD AND ROUTINE LIFE...AND ITS DEMANDS....WHICH ARE ALSO A SOCIAL/NATIONAL PROBLEMS....AND ITS SOLUTIONS. (IT CAN DO WITHOUT WEARING SKIMPY CLOTHS BY CHEERLEADERS...ONE CAN LOOK BETTER IN TRADITIONAL OUT FIT OR MIX OF BOTH-MORDERN+TRADITIONAL AS I HAVE SEEN RECENTLY,FEW OF THEM IN CLASSICAL/FOLK STYLE COSTUME!!THEY'RE...SHOWN DANCING OR CHEERING UP...VT) By DNA Correspondent | Agency: DNA

Mahendra Singh Dhoni is the most marketable Asian sport star, according to London-based SportsPro magazine. The India captain’s marketability is higher than international sporting icons like Rafael Nadal, Roger Federer and Kobe Bryant. “Dhoni has undeniably become the player that sponsors opt for to endorse their brand in the south-eastern Asian country,” it says. “Without question though, in the immediate aftermath of the World Cup and the IPL, Dhoni’s marketability will reach a new high in India, and everyone will want a piece of its new national hero,” says the magazine, which has listed out 50 most marketable sportspersons of the year. Dhoni is 10th on the list. Leading the poll is Usain Bolt, who moves up from fourth place last year and replaces NBA star LeBron James who topped the analysis in 2010. “Although he will never attain quite the Messianic status that Sachin Tendulkar has with the Indian population, Dhoni has undeniably become the number one choice for those looking to boost their brand in the south-eastern Asian country,” says the magazine. “The main point of the list was to find out where the value for money might lie. It is not supposed to be a ranking of the wealthiest people in sport, or even the most popular but simply who represents a good investment from a sports sponsor’s perspective,” the magazine says. Dhoni endorses 23 brands, including Reebok, Pepsi and Lays. He has been guaranteed a minimum earning of US$19 million over the next three years. Yuvraj Singh, man of the tournament in the World Cup, is 49th in the list. Of all those caught in Indian cricket’s rising tide, Yuvraj looks set to be lifted the highest. “He was popular enough among the national team’s devoted following before being named player of the tournament at this year’s World Cup; with his transformation from free-scoring all-rounder to bona-fide national hero, brands are said to be forming a disorderly queue,” the magazine says. Yuvraj reportedly earns as much as US$1 million per deal from the likes of Reebok, Fiat and Seagram’s Royal Stag and it is anticipated that at least a 30 per cent jump in his endorsement fees. “For companies wary of the corporate haze around Dhoni and the deified Tendulkar, Yuvraj is perhaps the best available option. A lead role in upcoming animation feature Captain India offers a route to Bollywood, and with over 440,000 followers on social networking site Twitter — nearly 200,000 more than Dhoni — he can reach out to the sprawling Indian diaspora too. As captain of expansion Pune Warriors, Yuvraj is also central to the commercial fortunes of that sponsors’ paradise,” the magazine points out. The key tenet of the list is the search for value for marketing money. As such, it is pointed out, the likes of Roger Federer, David Beckham and Michael Schumacher — household names and hugely marketable individuals — are not included in the rankings as the cost of an endorsement with them is likely to be at its peak or, indeed, on the wane.